And what should you NOT put in your signature??

We took a look last week at what you should do in a signature, and much of that was pretty straight forward, with a few tips and hints sprinkled amongst the common sense!

In this quick post we want to take a look at those definite no-no's when it comes to your email signatures. 

Don't ask your users to copy and paste some text or content into their signature space and hope for the best.

It is a fact that many users do not follow the steps correctly, or are just plain nervous to fiddle in their mail settings. Using a tool like Sigon not only gives you insight into what your users have out there, but also gives you the ability to update your business signatures simply and easily.

Don't try and shove too much in there and get too fancy!

Try not to overload your signature with every single possible way to contact you. The basics are enough: name and surname, job title, company name, contact numbers, website address and your email address (more on that one just now!). 

Try not to use custom fonts and bullet points. Although you can use custom fonts in HTMl - it is not a good idea. Most of your recipients devices will not have your custom fonts installed, so it will automatically load a default font like Times new Roman or Arial. Stick to Wed safe fonts. Bullet points have the same issue. Different systems render bullet points differently - and this will distort your beautifully created signatures. Outlook renders bullet points completely differently to MacMail for instance. 

Don't use animations.

Many corporate email clients and mail servers will block videos, animated gifs and other types of animations. This means your mails may be blocked completely - or your banner or logo will not be displayed in the recipients inbox, which loses you some valuable brand real estate.

Don't leave out your email address.

"But why?" I hear you ask, "I am sending the mail from that email address!" 

Some email clients only show the display name, so figuring out the senders email address can be a battle. And when that email is forwarded on, only the display name is show in the from field within the forwarded conversation, Outlook is notorious for doing just that - it uses the display name in the "from" field instead of your email address. 

Do not use one large image as your email siganture.

Yes it is a way to guarantee the font, and sizes and colors remain the same, but it also a way to make sure the email signature information is not seen. 

Most email clients do not download and display images automatically - which means no email signature information is seen. Your contact details cannot be copied and multiple weblinks cannot be used. Many mail servers will block single large images, which means that even if images were to be displayed the information will be lost! And lastly, and most importantly - large single images are difficult to update regularly. 

If you have any questions or thoughts, or just have a question - let us know!

sigon@gdevs.co.uk


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