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Showing posts from February, 2022

So what should you put in your Email Signature?

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Email signatures form part of your daily communication with clients, stakeholders, potential clients and your own internal teams. So this little section of text can hold a wealth of information about your brand, the individual and your company as a whole. Here is a short list of some of the “Dos” involved with maximizing the return you can get from your Email Signature space. Use the right tool Keep in mind that your email signature is not a word document, nor a web page. And it should definitely NOT be an image on its' own. Use a tool like Sigon to code a good looking and robust Email Signature simply and easily.  Do keep it slim and simple It does not matter what email client is used, very wide email signatures will not render well for the recipient. Add in the complexity of a mobile device and the headaches increase.  The industry standard for Email Signatures is about 650px wide. Our suggestion is around the 600px mark though - just to make sure what you send is what they get.

Giving you control where it matters.

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  Keep an eye and your hands on your brand At the point where the world finds itself - do we really need to add more daily work and stress to our IT or marketing teams? Email signature updates can create exactly that - more work, increased stress, and that all just creates unhappiness. Signature updates are a repetitive and time consuming job that does not always provide the desired results.  Sigon helps simplify that painful job, let’s take a look how! What are a few of the email signature headaches that businesses currently encounter, and how can we help? Your users create their own signatures and you have no insight into that. How can you see what is actually going on in a users’ signature? Are they adding inconsistent brand info or images? Have they changed their designation? With Sigon you can easily see what each user's signature looks like and make changes quickly and effortlessly.  You either have to rely on users implementing updates or you have to visit each users desk.